Star MARKETING™ helps you get the most from every interaction with your customers, reinforcing player loyalty and strengthening your player base.
Star MARKETING delivers player-related data tailored to your business needs. Players are tracked using a card when playing both slots and tables – all in real time. You can launch customer loyalty programs and targeted marketing campaigns, and recognise and reward your most valued customers. Using our Customer Relationship Management (CRM) interface, you can feed back the data on player profiles, player behaviour, and preferences into your own CRM system to enrich your business intelligence for a more sophisticated approach to marketing.
Player Tracking
- Player Tracking with smart card or magnetic stripe card
- Real-time monitoring and gaming activity follow up
- Marketing live messages on Player Interface
- Hot Player tracking detection
Player Management
- Collection of player data and preferences
- Barring management
- Group and junket management, including commission
- Raffles/lotteries/complimentary management
Loyalty Club Management
- Membership management
- Reward management
- Integrated with Star BONUS FEVER™
- Redemption of bonus points